The Emarketer Apprentice

Once upon a time there was the Web 1.0 … companies rushed online to offer information about their products and services. A static one-way communication where users were relegated to be just passive readers of contents selected, generated, processed, moderated and published by companies to sell their wares. The user browsing experience was just a long series of clicks from one page to another, to another, to another.

Users looking for a more exciting and engaging web experience on one side, and companies looking for establishing a direct relationship with their own customers and prospect customers on the other side, strongly boosted all web technologies towards a new era of dynamic two-way communication.

The Web 2.0 has transformed the online environment into an interactive, personal and social place. Users have been transformed from passive viewers into active and powerful networked consumers able to influence and determine winners and losers online as well as off-line.

In this new scenario the rules to the marketplace have changed, and the traditional marketing strategies, based on having the right product, being in the right place with the optimal price and effective one way promotion, result more and more inadequate and outdated.

Email, widgets, video, blogs, podcasts, wikis, vlogs, user-generated contents, social media, tweets, viral, RSS, interactivity, sharing, collaboration are the web 2.0 key words.

Companies and marketers are facing a new and undiscovered challenge to keep high their brands and products awareness and strongly drive sales: learn how to deal with the new marketplace’s engaging rules.

The fundamental consumer-oriented strategies companies use to develop and differentiate their brands and products must be greatly reviewed and reinvented to fit into the new consumer-powered age.

Marketers and companies have to quickly evolve and adapt to the new marketing rules to survive.

Welcome to the Marketing 2.0.

That’s it Folks!

The Emarketer Apprentice